Shear Genius

Bravo's creative hair-styling competition series Shear Genius will meet with Chinese audiences 2011 summer.

Contestants compete with each other to create the best hair style and are usually restricted in time, materials, and theme. Their designs are judged and one or more stylists are eliminated each week, until the winner is determined. The show is ad-funded by Sassoon.

IPCN brokered the commissioned deal with SMG and secured the Sassoon as the title sponsor.