Supernanny is one of the most successful and valuable reality TV programmes in the world. Supernanny’s Chinese version, produced by IPCN, helps parents who are struggling with their children’s bad behaviour. It is China’s first parenting reality show.
The first two seasons of Supernanny transmitted on CCTV2, sponsored by Xiao Tian Cai. The third season aired on Anhui TV in July 2015, bringing the latest and most scientific parenting knowledge about early childhood to China’s young mothers and fathers. IPCN secured Yili Pro-Kido as the title sponsor for the third season.