Cool Edition

Cool Edition


Cool Edition is an exciting, daily “magazine-style” trend report, co-produced since 2008 by multi award-winning ITN Productions, IPCN and International Channel Shanghai. Cool Edition is a concept that aims to bring Britain and China more closely together. The programme has a finger on the pulse of global trends and, in particular, positions Britain as a global trendsetter and distinctive tourism destination. In 2010, the British Council and national tourism agency Visit Britain became the title sponsors of the programme, harnessing the creative and trade ties between the two countries.