Commercial Exploitation

IPCN’s experienced, integrated marketing team prides itself in delivering customized and innovative on-air and offline solutions to its TV and brand partners. All marketing plans are created using extensive consumer and audience insight and all activity is undertaken to the highest possible standards, ensuring programme audiences are maximized and products and services reach target audiences in the most effective and meaningful way.

business_event1  Secret Millionaire

IPCN produced eight episodes of this leading global reality show and secured transmission on Shanghai Dragon TV, one of China’s most influential broadcasters.

business_event2  Elite Tennis

In a world first, the IPCN team brought one of Britain’s must-attend summer social gatherings, ‘The Boodles Challenge’, to China in 2013.

business_event3  The Voice of China

IPCN worked with Beats Electronics, the Apple-owned company co-founded by rapper Dr. Dre, to create an innovative sponsorship, promoting headphones,